On the occasion of our new campaign, we aim to create a series of magical images that will immerse our audience in the enchanting world of fantastical books set in London. By reinterpreting this wonderful universe, our champagne brand embraces the elegance and magic of iconic characters such as Mary Poppins, 101 Dalmatians, Peter Pan, and Alice in Wonderland. Our story will transport viewers into an imaginary and festive world where these legendary figures come to life. Through these images, we will immerse our audience in the captivating atmosphere of London’s streets, lively parks, and mythical places, thus recreating the magic and wonder of the most famous literary tales, now associated with the sophistication of our champagne.