VERSACE

Digital campaign

The brief: “To introduce our new Greca Goddess top handle bag within our Fall-Winter 2023 collection, we aim to create captivating visuals that feature our bag against architectural backdrops reflecting our brand's core values and the collection's theme. The Versace Greca Goddess collection stands out with its high-quality Italian craftsmanship, elegant structural aesthetics, and the iconic Greca symbol, offering versatility and functionality while seamlessly blending tradition with modernity".”

The advantages of working with Detroit: Unlimited creativity + Reduced production costs

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TVC storyboard

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GOOGLE PIXEL