The brief: “For our upcoming "Flower" campaign, we plan to develop a range of social media accounts that depict the imaginative daily lives of our digital muses, immersed in the dreamy world of Flower Ikeba. By harnessing the power of artificial intelligence, we will shape a unique universe where these authentic female characters will live and document their daily experiences in an immersive manner. Rapid content creation will allow us to stay current and engage our audience effectively.”